Difference between revisions of "Stakeholder Analysis"
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Revision as of 15:43, 12 July 2012
What
An analysis of the stakeholders in the project.
How
The dish
Stakeholder Analysis
Ingredients
- Stakeholder interests
Process
Perform an analysis of the stakeholders in the project. The analysis of the different interested parties can easily be done by following the four steps below:
1. Identify the key stakeholders - (Research and Development, Sales, Management, etc.)
2. Describe the characteristics for each stakeholder relevant to the project (technical, saleable functions or gadgets, budget, etc.)
3. Describe the stakeholders' influence in the decision process (recommend, specify, decide, etc.)
4. Put the results into a schema like this:
Those in the Involve box are those that in the end may take the final decisions and they are therefore the most interesting stakeholders for the project, though the recommending and specifying stakeholders should not be disregarded.
Why
To reflect the customer's values in the new IT system-to-be, it is important to know his values and interest in the system. A stakeholder analysis can give the developer information about the customer's values, interests and decision power.
The developer needs this information especially during the initial stages of the development process. It is important that the developer is able to fully understand the customer and possibly also the customer's customers.
Example
| Stakeholder | Characteristics | Decision power |
|---|---|---|
| Managing Director | Makes the final decision if the project will be effected. Has focus on energy consumption. Recommends projects if total sum for project > 10.000?. | Total |
| VP R&D | Decides if total sum < 10.000? Focuses on easy accessible products | Some |
| R&D System engineer | Specifies and recommends projects to VP R&D. Directs contact to sub-contractors. Focuses on precision in regulation. | Recommend |
| Sales representative | Has knowledge of the market. Requests new products and facilities including calculations of prices and sales potential. Focuses on the customer's overall experience with the products | None |
| Final customers (House owners) | Requests easily controlled automatic systems. | None |
Or in at more compressed format.
